The money raised from the crowdfunding campaign has sparked incredible growth for the Future Proof portfolio as the company stated it expects BeatBox revenue to exceed $3 million in Q1 2021 compared to $890,000 Q1 2019 revenue. Having raised over $1 million, largely from our fans, has enabled us to make incredible strides for our company, all while adding the most important stakeholders to our team – our consumers.” “This ranking paired with the crowdfunding campaign is just another example of that. “The BeatBox brand was designed to bring people together and that is central to everything we do,” added Brad Schultz, co-founder and CXO at Future Proof. “Having our core brand, BeatBox be named the leader in both single-serve wine and RTD cocktails, is a testament to our vision in changing the alcohol industry and the unwavering support from our fanbase.” “We could not be prouder of how far we’ve come over the last couple of years,” said Justin Fenchel co-founder and CEO at Future Proof. In October 2020, the company launched its first-ever crowdfunding campaign, in partnership with Wefunder, and since has raised nearly $1.2 million through nearly 1,300 fans and investors. The growth has been, in large part, by their enthusiastic consumer fanbase. It is projecting to again double its revenue in 2021. Whether it’s partnerships, new brands, or even with non-alcohol, as CBD trends, we have solid footing.Since then, Future Proof has not slowed down and has experienced nearly a 100% year-over-year (YoY) growth in 20. “It gave us the opportunity to position ourselves in the industry as a much larger disruptor. “The sky’s the limit with Future Proof,” adds Schultz hinting toward the company’s expansion.
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“We made this as young millennials going to music festivals wanting to bring people together and that hasn’t left the DNA of the company,” ensures Fenchel, reiterating how the brand has come full circle from an idea inspired by music to a multi-beverage company backed by musicians, expanding as rapidly as they can.
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Today, in addition to Mark Cuban’s original backing (not to mention the help of Cuban’s brother, Jeff, on their board), BeatBox and Future Proof have endorsements ranging from the likes of TV host Rob Dyrdek and pro surfer Luke Davis, to a number of EDM DJs including Nick Gross and Anna Lunoe, who inspired the early days of BeatBox. “Our entire company budget was that one million dollars so we had to be really selective it’s in the things we do and things we choose not to do that maintain the brand authenticity.” “You want to get the million dollars on “Shark Tank” but you don’t want to get the million dollars and squander it within a year,” says Schultz. After receiving Cuban’s million dollar investment, the team recalls flying around the country to headquarters like Walmart, where they were asked how quickly they could release nationwide they wanted to grow but didn’t want to grow too quickly. This was all born from the team’s ability to adapt to success together, sharing their collaborative growth over the last decade was as much about the opportunities they did take, as those opportunities they turned down (reluctantly). They’re big brands that are here to stay,” says Schultz. “The word future proof-defined to not become obsolete-we’re not trying to jump on fads. Today, they leverage social media to tap into their desired audience and stay abreast of the latest trends to continue to adapt. The company is a collection of millennial founders and industry veterans who collaborated to create brands for the next generation of drinkers. From left to right, Justin Fenchel, Aimy Steadman. Founders of BeatBox Beverages and Future Proof.
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